Crafts and Craft Shows: How to Make Money by Philip Kadubec

By Philip Kadubec

Every thing crafters want to know to make money--revised and updated

* effortless to learn, choked with sensible knowledge and enjoyable tales * up to the moment info on online marketing and branding

Craftspeople and hobbyists will welcome this new version of a favored ebook. complete and quintessential, Crafts and Crafts indicates supplies suggestion on every thing had to reach the craft-show market. Easy-to-follow directions make it a snap to pick the easiest exhibits to wait, create an attractive sales space, and supply reliable customer support. each one bankruptcy within the top-selling guidebook has been thoroughly up to date to mirror contemporary alterations within the craft international and the booklet comprises new details on branding, growing items that could compete in today’s market, promoting on the web, and taking promotional photographs, in addition to growing new advertising ideas for pricing and relocating item.

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Well, maybe, and maybe not. HAVING ESTABLISHED WHAT YOU The Difficulty of Pricing Your Craft If there is a stumbling block in the crafts business, one that drives the most experienced craftsperson crazy, it is the pricing of your product. This may well be the most difficult, and could arguably be considered the most important aspect of your business. It is also a question for which there are no pat answers. There is no mathematical formula that you can apply to this problem. If you hired Judy and me to come to your booth to assist you in pricing your product, after we knew your cost of production, compared it to similar products on the market and at craft shows, considered your craftsmanship and the quality and durability of your product, we could then give you a rough estimate of the price that you might charge.

Customers looked at and admired the five thou34 ••• CRAFTS AND CRAFT SHOWS (03) crafts 10/20/06 9:30 AM Page 35 sand dollar painting; somehow the price established his credentials as an artist. Then they thought they were getting a bargain on anything that they did purchase. I thought I’d try that sales technique and built a giant basket for which I charged $200. The idea didn’t work for us. Two hundred dollars is a long way from $5,000. Someone bought the basket the first day of the show. That was not what I wanted.

She was concerned that newcomers to the crafts industry seemed to be “less concerned” with quality and perhaps placed too much emphasis on 24 ••• CRAFTS AND CRAFT SHOWS (02) crafts 10/20/06 9:28 AM Page 25 making money. And she was right! Money is the goal, certainly, but you must put care and attention into the means of acquiring it. Another promoter pointed out the reality of decreased attendance at craft shows over the years. Craftspeople are now not just competing with others in the crafts business.

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