Consumer Research: Postcards From the Edge (Routledge by Stephen Brown

By Stephen Brown

Client learn: Postcards from the sting is a set of state of the art essays through prime exponents of postmodern shopper learn from Europe and the US. themes lined comprise: * chronicle, composition and fabulation in shopper examine * postmodern ways to pluralism in client study * advertising in our on-line world * poststructuralism in advertising * semiotics in advertising and client learn

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B. Massumi, London: Athlone. Derrida, J. (1987 [1980]) The Post Card: From Socrates to Freud and Beyond , trans. Bass, Chicago: University of Chicago Press. Eagleton, T. McCracken (eds) Cultural Politics at the Fin de Siècle , Cambridge: Cambridge University Press, 11–21. Featherstone, M. (1991) Consumer Culture and Postmodernism , London: Sage. —— (1995) Undoing Culture: Globalisation, Postmodernism and Identity , London: Sage. Gabriel, Y. and Lang, T. (1995) The Unmanageable Consumer: Contemporary Consumption and its Fragmentations , London: Sage.

BOUNDARY CROSSING Terminus was a powerful Roman god who guarded boundaries between fields and houses and to whom sacrifices were made each New Year—itself a boundary between the old and the new (Stilgoe 1976). The threshold continues to mark the physical boundary between inside and outside, family and stranger, home and world (Altman and Chemers 1980). Other significant boundaries include those between male and female, child and adult, insider and outsider, private and public, native and alien, nature and culture, home and work, life and death, real and imaginary, mainstream and counter-culture, rich and poor, and human and nonhuman (Peñaloza 1991, 1994, 1996; Zerubavel 1991).

Much contemporary tourism, he suggests, ‘becomes in effect a search for the photogenic; travel is a strategy for the accumulation of photographs’ (Urry 1990:139). Urry’s thesis, of course, pertains primarily to the humble holiday snap, yet it is equally true of picture postcards, if not more so. — and thus determine what we consider worth photographing when we eventually get there. In theme parks, it is not unusual to see signposts identifying prime photographic vantage points, albeit the resultant snap is almost identical to, if less professional than, the postcards on sale in the souvenir shop!

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